OVERVIEW:
Palekana Perinatal Care is a proposed identity for the Hawai‘i Perinatal Services Network, evolving from a grant concept into a centralized resource hub for healthcare providers supporting all stages of perinatal care. A 21-page identity book was developed, outlining the concept, inspirations, logo development and meaning, along with applications across stationery, apparel, and web.
INSPIRATION:
The identity comes from the cultural significance of water in Hawaiian culture, where it represents life, connection, and continuity. This concept reflects how care should be ongoing and interconnected, rather than limited to just one stage.
Above is a full layout of all 21 pages from the identity book.
Below are selected pages from each section of the book.
Applications used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign